Decoration Methods

Last Updated: 12 August 2025

At Custom Merchandise, we offer a wide range of branding methods to personalise your promotional products and uniforms, helping your business or event stand out in Australia’s competitive market. The way your logo is applied can leave an impact on the way customers, employees, and event attendees view your brand. Here are a few branding techniques to ensure your logo is recognised.

Printing Techniques on Promotional Items

These traditional methods are reliable options for branding products at Custom Merchandise. Perfect for items such as pens, notebooks, and drinkware, they’re ideal for simple designs, single or multi-colour logos, and large-scale production runs.

Pad Printing: This printing technique fits best with small items such as pens and stress balls. This type of printing can help deliver very accurate results.
Label Printing: This printing method works best with large items since it can easily place your logo, even in the most flexible of designs.
Screen Printing: Ideal for flat items, screen printing is perfect for bold designs and multi-colour logos, delivering vibrant, long-lasting results.
Full-colour Digitally Printed Labels: Also known as stickers, this printing method uses adhesive labels with your logo or design printed on.
Rotary Screen Print: A printing method that is suited for branding on bottles.

Apparel and Caps

When branding apparel and headwear, we employ the most suitable techniques to ensure a professional and long-lasting finish.

Embroidery: Perfect for high-quality, classic branding on caps, shirts, or jackets, embroidery offers a textured, premium look that lasts.
Heat Transfer: This method applies custom logos to fabric using heat, allowing for the smooth printing of complex designs and multi-colour artwork.

Digital Full Colour & Advanced Print Methods on Merchandise

For logos that need to stand out with vibrant colours or intricate details, these advanced techniques provide superior results.

Digital Printing: Ideal for detailed designs and full-colour logos, digital printing achieves sharp, photo-quality results on a variety of surfaces.
Sublimation: Best suited for polyester and synthetic fabrics, sublimation embeds your logo directly into the material, resulting in a smooth, vibrant finish.

Dimensional Depth & Premium Finishes

To enhance your branding with texture or sophistication, these methods add depth and a premium feel to your merchandise.

Embossing/Debossing: This technique raises or recesses your logo for a tactile, high-end look, perfect for business cards, stationery, or luxury products.
Foil Printing: Adding metallic accents to your design, foil printing makes your logo stand out with a refined, elegant shine.

Special Effect & Novelty Branding

When you need a truly unique touch, Custom Merchandise offers specialised branding methods that make a memorable impact.

Glow-in-the-Dark Printing: Ideal for fun or event-focused products, this effect makes your design visible in low-light environments.
Reflective Printing: A practical option for safety gear or merchandise at events, reflective printing ensures visibility and a distinctive branding element.

Printing on Paper Products Like Sticky Notes

For paper products, including sticky notes, we apply high-quality printing techniques that ensure your design stands out.

Flexographic Printing: This method utilises flexible plates to transfer your design onto paper products, resulting in excellent print quality for items such as sticky notes and notepads.
Offset Printing: Used for larger print runs, offset printing delivers crisp, sharp designs on paper-based promotional items.

Need Help Choosing?

Are you unsure which decoration method is best for your product? Our local experts can provide tailored recommendations tailored to your logo, materials, and marketing goals. Contact us today for a personalised consultation or to request a free mock-up of your design.