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Across Australia this year, expos of every kind have been buzzing — from massive industry shows in Sydney and Melbourne to niche regional events. We’ve been there for many of them, not just walking the aisles, but actively supplying and delivering branded products to exhibitors who want to make a lasting impression.
Being on the supplier side means we get a rare view: we see what exhibitors order, we watch how those giveaways for expos perform in real-time, and we hear instant feedback from attendees. By the end of the season, clear patterns always emerge.
Here’s our inside look at the products that have been the most talked-about, not just in the promotional merchandise world, but at expos of all types in 2025.
1. Water Bottles
Customised water bottles remain one of the go-to giveaways at expos. But one interesting feature of the bottles we’ve seen this year is that they incorporate tech features. We’ve seen brands offer bottles with a built-in steriliser feature. This feature helps ensure the water you drink is safe and clean.
2. Eco-Friendly Tech
Sustainability is no longer a “nice-to-have” — it’s expected, especially at expos for industries like tourism, education, and architecture. But the standouts this year have been eco products that don’t compromise on style.
Bamboo wireless chargers and recycled-material desk accessories have been huge hits. At expos, we’ve watched attendees run a hand over the smooth bamboo surface and comment on how premium it feels. That tactile experience matters — it’s what makes someone want to keep using it after the event. These items are versatile across industries because they’re both functional and aligned with the environmental values that many brands strive to project.
3. Apparel
From hospitality expos to agriculture field days, we’ve seen one truth hold: if the apparel looks and feels good, people will wear it. If it doesn’t, it goes in the “never again” pile.
This year’s winners have included puffer vests, soft hoodies, and quality caps with branding executed in a subtle, retail-style manner. We’ve supplied these to universities for open days, to sports associations for member packs, and corporates for event uniforms.
4. Totes That Can Handle the Day
Every expo attendee ends up carrying more than they planned — brochures, samples, snacks, even impulse purchases. That’s why strong, well-designed totes have been one of the most effective giveaways across industries.
We’ve provided reinforced, padded-handle totes for everything from food and wine shows to renewable energy expos. The real test is seeing them still going strong at the end of the day, stuffed with products from other stands.
5. Desk Accessories
Hybrid work has reshaped what people want in their workspace, and we’ve seen the impact of that at expos for finance, education, and tech. Magnetic desk organisers with built-in wireless charging have been a consistent draw. They’re interactive—people rearrange the components, test the charger, and then start thinking about where they’d put it on their desk. It’s a product that works equally well as a staff gift or as a high-value giveaway for clients.
6. Event-Ready Tech
Some products aren’t meant to be used daily, but they’re perfect for creating a “wow” moment at an expo. Mini projectors have done exactly that this year.
We’ve seen them at education fairs, projecting course videos, at tourism expos, displaying destination footage, and at retail events, showing product launches. Their small size surprises people, and the instant visual impact keeps them watching. Even if attendees don’t take one home, they leave remembering the brand that used it.
What We’ve Learned from Supplying 2025’s Expos
Attendees at any kind of expo — whether they’re in construction, food, medical, or tech — all want the same thing from a giveaway:
- It should be useful in real life.
- It should feel well-made the moment they touch it.
- It should represent the brand without feeling like an ad.
As suppliers, we see the connection between a good giveaway and the conversations it sparks. The right product can make people stop in their tracks, start talking, and remember the interaction weeks or months later.
The products listed here have proven themselves on the floor — not just because they look good in a catalogue, but because we’ve seen them in action, getting noticed, used, and taken home.