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Artwork Requirements for Promotional Product Branding

To apply your logo to promotional products and custom apparel, Custom Merchandise requires artwork in the correct format to ensure professional results. Below is a guide to the necessary file types. If you’re unsure, we’re happy to help.

Please also supply your Pantone colour for spot colour branding, or you’re from our Pantone colour chart as a general guide (note that colours may vary due to monitor settings and colour calibration).

Acceptable Files for Custom Branding

Adobe Illustrator EPS or PDF (With Outlines)

These are ideal formats for branding across our full range of promotional products. Ensure your files are vectorised with outlines. If you’re unsure, email your files to sales@custommerchandise.com.au, and our team will verify them. EPS or your files with outlines are compatible with all printing methods, including pad printing, screen printing, embroidery, and full-colour digital printing.

High-Resolution JPEG Logos or Graphics

In a few cases, a high-resolution JPEG can be used; these are ideal for:

  • Embroidery (e.g., on corporate jackets)
  • Full-colour direct digital printing (e.g., on promotional items)
  • Full-colour transfer printing

Please ensure the image is of high resolution, as lower-quality files may not produce the best results.

Files That Cannot Be Used

Formats such as BMP, TIFF, GIF, PNG, or non-vectorised PDFs are not recommended for branding. These formats typically result in poor quality.

Solution: Artwork Conversion for Incompatible Files

If your files are incompatible, we offer conversion services:

  • Logo Conversion: AUD$35 to convert artwork into Adobe EPS or PDF format with vector lines.

Advantages

  • You’ll retain the redrawn file for reuse on your website or other printed materials.
  • Digital proof will be sent for approval to confirm accuracy before proceeding.

Purchase Ordering Process Visuals

Once your artwork is prepared, you can proceed with ordering your merchandise and apparel. Custom Merchandise provides a free visual mock-up upon request:

  • Preview the final product.
  • Receive a visual mock-up after placing your order, for approval before production begins.

For more information on the ordering process, please refer to our order guide or contact our team directly.

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